TONE
BRAND
Anti-"Social"
Authentic
Charitable
Commonsensical
Decisive
Dedicated
Educational
Elegant
Emancipating
Eventful
Facetious
Festive
Happy
Hard-Hitting
Heralding
Irreverent
Motivating
Non-Judgmental
Purposeful
Self-Deprecating
Spiritual
Surreal
Topical
Truthful
Whimsical
Johnnie Walker
Levi's 1
Guide Dogs For The Blind
Marriott
Citibank
Dell 1
The Advertising Concept Book
Dell 2
Viagra
Toys R' Us
Camper
Red
Coke
NYS Dept. of Transport
Dell 3
Best Buy
My Time To Quit
Quit Clinic
Levi's 2
The Pentagon Memorial
Jazz FM
Slimfast
Land Rover
D&AD
Chantix
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